For VIFON, SLVEX transformed their mascot from a simple block of noodles into a lively, engaging brand icon, a cheerful bowl of pho that embodies warmth, authenticity, and Vietnamese culture. This new character isn’t just a design update; it tells a story, one that resonates with both Asian and non-Asian audiences alike.
We reinforced this with the tagline “Just like mama makes it,” adding a heartfelt connection to home-cooked tradition while maintaining broad appeal. From packaging to merchandise, this fresh identity helps VIFON stand out on shelves and in the hearts of consumers.
Looking for a brand refresh that speaks volumes? Let’s make something iconic together.
